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Open Call Application

OPEN CALL REGISTRATION
For on-boarding in July 2024

Call for Application: February – March 2024

The 

For more information, join us for our Open Call Briefing in February 2024.

Register your interest and a spot in the briefing here.

ABOUT

DESIGN

ORCHARD

Design Orchard is an integrated retail and incubation space that aims to groom local designers in the lifestyle and fashion industries. The location serves as a creative incubator, vibrant events space, and a platform in the heart of Orchard Road for Singapore’s homegrown brands to showcase their creativity to the world.

 

Today,  Design Orchard houses over 100 brands various categories such as apparel, accessories and lifestyle, making it Singapore’s largest physical one-stop shopping destination for local labels.

 

Design Orchard is a multi-government agency effort spearheaded by Enterprise Singapore, JTC and the Singapore Tourism Board. It is operated by the Singapore Fashion Council, the official association for the textile and fashion industry in Singapore.

Product Categories

PRODUCT

CATEGORIES

The Showcase shall feature, but is not limited to, a range of products from the following categories:

  • Fashion Apparels  

  • Fashion Accessories (eg. Bags / Shoes / Jewellery / Time-pieces)  

  • Small Home Furnishings  

  • Souvenirs / Stationery / Crafts  

  • Food Confectionery  

  • Beauty and Wellness  

  • Sports Apparel and Accessories

WHAT BRANDS CAN EXPECT

  • Basic tenure of one year at Design Orchard for all brands. After which a review of the brand’s performance will be conducted to decide if the brand is able to extend its tenure by another year.  ​  

  • Mentorship programme for both new-to-market and emerging brands ​  

  • Monthly events organized by Design Orchard to promote and profile selected brands, subjected to curatorial call and relevance of the brands to event theme.

What Brands Can Expect

WHAT BRANDS CAN EXPECT

  • Basic tenure of one year at Design Orchard for all brands. After which a review of the brand’s performance will be conducted to decide if the brand can be extended for another year.

  • Capability Development Programme for both new-to-market and emerging brands. ​  

  • Monthly events organized by Design Orchard to promote and profile selected brands, which will be curated based on the relevance of the brands to the event theme

ELIGIBILITY

  • Design must be original.  ​  

  • Brands must be local, defined as fulfilling all the requirements below:

  1. The key designer(s) behind the brand shall be a Singaporean or Permanent Resident,  

  2. The business entity of the brand must have at least 30% local (Singaporean or Singapore Permanent Resident) shareholding,  

  3. The business entity must be registered or incorporated in Singapore and be physically present in Singapore.

Eligibility

CRITERIA FOR SELECTION

BRAND APPEAL (50%)

​BRAND STORY

  • Differentiation and relevance of brand – strength and appeal of the brand story that would increase competitive advantage, perceived value of brand and desirability among consumers  ​  

  • Element of Sustainability and Corporate Social Responsibility (CSR) - the extent to which the brand champions social causes and the use of sustainable sources e.g. environmental friendly materials in production and packaging.

Criteria For Selection

PRODUCT APPEAL (50%)

QUALITY 

 

Whether the product has quality finishing, durability and proper packaging.

WHAT IS EXPECTED OF BRANDS

What Is Expected Of Brands

  • All participating brands at Design Orchard are required to pay a monthly fee. The rate will differ based on the number of years that the brand has been established. This is the only fixed cost brands need to pay each month.

* Years of experience will be calculated based on incorporation date of the business entity as registered with ACRA against 1 January 2021

DEFINITION

 

Less than 2 years of experience*    

Between 2-10 years of experience*    

More than 10 years of experience*

CATEGORIES OF BRANDS

 

New-to-market  ​  

Emerging  ​  

Established

  • All items will be stocked on a consignment basis. Brands are to pay a commission of its Gross Turnover (GTO) less GST.

  • Brands are required to refresh their collection every three months.

REQUIREMENTS FOR SUBMISSION

  • Brand information 

  1. Write-up on brand story

  2. Product proposition and unique selling points  

  3. Website  URL

  4. Social media channels

  5. Stockist information (local and overseas)

  • Profile of designer(s) / founder(s)  ​  

  • Existing product line sheet, including product images  ​  

  • Lookbook (if any)  ​  

  • Proposed product line sheet for Design Orchard  ​  

  • Collaboration with other designers (if any)  ​  

  • Related press coverage on brand or designer(s) (if any)   ​  

  • Any other supporting documents (eg. Visual Merchandising images, etc)   ​  

  • ACRA

Requirements For Submission

FAQ

  • How do I earn iDO points?
    iDO members earn 4 points for every $5 spent on purchases at Design Orchard Retail Showcase. There is no minimum spend to earn points and qualifying purchases include all merchandise except gift vouchers.
  • When will my points expire?
    Points will be valid for 1 year from the date of purchase.
  • What is the iDO Gold Rewards Program?
    To thank and reward our VIP customers, we have introduced an Invite-Only iDO Gold Rewards Program with a host of new offerings including birthday gifting, seasonal gifts as well as personalized privileges curated specially for our VIP customers.
  • What is the iDO Rewards Program?
    The iDO Rewards program is a member-based program through which our customers get rewarded by shopping with us at Design Orchard Retail Showcase and enjoy member-only benefits and perks. The exclusive rewards include early access to exclusive sales, events, experiences and double points during birthday months and the points accumulated will unlock tier benefits and can be redeemed for discount vouchers.
  • Who is eligible to join the iDO Rewards Program?
    iDO Rewards program is available to all individuals who are at least 18 years of age or older and who provide and maintain a valid email address or phone number. Design Orchard Retail Showcase and Singapore Fashion Council employees are eligible to participate in the program. Individuals employed by our business partners and vendors are eligible for membership for personal use only but may be excluded from certain benefits.
  • How does the iDO Rewards Program work?
    The iDO Rewards program is a member-based program through which our customers earn points for shopping at Design Orchard Retail Showcase and enjoy member-only benefits and perks.
  • How do I join the iDO Rewards Program?
    You may join the program by simply signing up in-store at Design Orchard Retail Showcase or through our website and enjoy a 50-point bonus reward. This is a complimentary program to reward all our shoppers.
  • iDO Rewards Program
    More benefits. More things to love. A way for us to say thank you to our customers and show how much we appreciate your loyalty.
  • Being an iDO Gold customer, can I redeem my points at the original rebate?
    The point redemption will be consistent across all tiers of the iDO Rewards Program. However, being an iDO Gold customer, you will be entitled to a host of new offerings, including birthday giftings, seasonal as well as occasional gifts, and personalised privileges curated specially for our iDO Gold Rewards Program customers.
  • How do I redeem my iDO points?
    For every 400 points accumulated, you can redeem $10 off your next purchase. There’s no limit to the redemption.
  • How do I qualify for the iDO Gold Rewards Program?
    iDO Gold Rewards Program is specially curated for our closest customers to thank them for their patronage and loyalty. Customers who frequently visit the store, attend our exclusive events and activations as well as to those who engage with us regularly will qualify for the iDO Gold Rewards Program.
  • What is the format to submit the required documents for the open call?
    There will be an online submission form on designorchard.sg. We will require Excel format for existing product list and proposed product list for Feb 2020, and PDF file for all other relevant documents.
  • What are the key dates and deadlines?
    Brands can start submitting relevant documents online at designorchard.sg from 24 February 2023. There will be only one open call briefing on 23 February 2023. The deadline for the Open Call submission is 8 March 2023.
  • Who can I contact for more information?
    If you have any questions, you can email us at Designorchard@sgfashioncouncil.org.sg.
  • Who can join this Open Call?
    Any local brand with an original design can take part in the Open Call. Please refer to ‘Eligibility’ section for more information.
  • What is Design Orchard?
    Launched in January 2019, Design Orchard seeks to nurture and profile home-grown brands in Singapore. It is located at 250 Orchard Road, at the junction of Cairnhill Road and Orchard Road. Design Orchard is currently operated by Textile and Fashion Federation.
  • What if I cannot attend the Open Call briefing?
    The Open Call briefing is not compulsory. If you miss the briefing or have any questions, simply fill up the contact form and we will get back to you as soon as possible with the essential information. Alternatively, you can drop us an email at Designorchard@sgfashioncouncil.org.sg
  • If I am an existing brand at Design Orchard, do I need to attend the briefing?"
    If you are an existing brand you are not required to attend. This briefing is targeted at interested local brands which are not presently in Design Orchard to help them understand what they can look forward to if they join us.
  • Why must I contribute to a monthly manpower fee?
    The manpower fee is required to help offset costs relating to marketing, merchandising, events and staffing in the running of Design Orchard. This is the only fixed cost that brands have to bear.
FAQ
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