There will be an online submission form on designorchard.sg. We will require Excel format for existing product list and proposed product list for Feb 2020, and PDF file for all other relevant documents.

If you have any questions, you can email us at Designorchard@sgfashioncouncil.org.sg.

Any local brand with an original design can take part in the Open Call. Please refer to ‘Eligibility’ section for more information.

Launched in January 2019, Design Orchard seeks to nurture and profile home-grown brands in Singapore. It is located at 250 Orchard Road, at the junction of Cairnhill Road and Orchard Road. Design Orchard is currently operated by Textile and Fashion Federation.

The Open Call briefing is not compulsory. If you miss the briefing or have any questions, simply fill up the contact form and we will get back to you as soon as possible with the essential information. Alternatively, you can drop us an email at Designorchard@sgfashioncouncil.org.sg

If you are an existing brand you are not required to attend. This briefing is targeted at interested local brands which are not presently in Design Orchard to help them understand what they can look forward to if they join us.

The manpower fee is required to help offset costs relating to marketing, merchandising, events and staffing in the running of Design Orchard. This is the only fixed cost that brands have to bear.

iDO members earn 4 points for every $5 spent on purchases at Design Orchard Retail Showcase. There is no minimum spend to earn points and qualifying purchases include all merchandise except gift vouchers.

Points will be valid for 1 year from the date of purchase.

To thank and reward our VIP customers, we have introduced an Invite-Only iDO Gold Rewards Program with a host of new offerings including birthday gifting, seasonal gifts as well as personalized privileges curated specially for our VIP customers.

The iDO Rewards program is a member-based program through which our customers get rewarded by shopping with us at Design Orchard Retail Showcase and enjoy member-only benefits and perks. The exclusive rewards include early access to exclusive sales, events, experiences and double points during birthday months and the points accumulated will unlock tier benefits and can be redeemed for discount vouchers.

iDO Rewards program is available to all individuals who are at least 18 years of age or older and who provide and maintain a valid email address or phone number. Design Orchard Retail Showcase and Singapore Fashion Council employees are eligible to participate in the program. Individuals employed by our business partners and vendors are eligible for membership for personal use only but may be excluded from certain benefits.

The iDO Rewards program is a member-based program through which our customers earn points for shopping at Design Orchard Retail Showcase and enjoy member-only benefits and perks.

You may join the program by simply signing up in-store at Design Orchard Retail Showcase or through our website and enjoy a 50-point bonus reward. This is a complimentary program to reward all our shoppers.

More benefits. More things to love. A way for us to say thank you to our customers and show how much we appreciate your loyalty.

The point redemption will be consistent across all tiers of the iDO Rewards Program. However, being an iDO Gold customer, you will be entitled to a host of new offerings, including birthday giftings, seasonal as well as occasional gifts, and personalised privileges curated specially for our iDO Gold Rewards Program customers.

For every 400 points accumulated, you can redeem $10 off your next purchase. There’s no limit to the redemption.

iDO Gold Rewards Program is specially curated for our closest customers to thank them for their patronage and loyalty. Customers who frequently visit the store, attend our exclusive events and activations as well as to those who engage with us regularly will qualify for the iDO Gold Rewards Program.