OPEN CALL REGISTRATION
For on-boarding in June 2023
Call for Application: 22 February - 8 March 2023
For more information, you can join our Open Call Briefing on 22 February, Thursday 11am.
To apply and/or register for our briefing, please fill in the form here.
ABOUT
DESIGN
ORCHARD
Design Orchard is an integrated retail and incubation space that aims to groom local designers in the lifestyle and fashion industries. The location serves as a creative incubator, vibrant events space, and a platform in the heart of Orchard Road for Singapore’s homegrown brands to showcase their creativity to the world.
Today, Design Orchard houses over 100 brands various categories such as apparel, accessories and lifestyle, making it Singapore’s largest physical one-stop shopping destination for local labels.
Design Orchard is a multi-government agency effort spearheaded by Enterprise Singapore, JTC and the Singapore Tourism Board. It is operated by the Singapore Fashion Council, the official association for the textile and fashion industry in Singapore.
PRODUCT
CATEGORIES
The Showcase shall feature, but is not limited to, a range of products from the following categories:
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Fashion Apparels
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Fashion Accessories (eg. Bags / Shoes / Jewellery / Time-pieces)
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Small Home Furnishings
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Souvenirs / Stationery / Crafts
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Food Confectionery
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Beauty and Wellness
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Sports Apparel and Accessories
WHAT BRANDS CAN EXPECT
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Basic tenure of one year at Design Orchard for all brands. After which a review of the brand’s performance will be conducted to decide if the brand is able to extend its tenure by another year.
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Mentorship programme for both new-to-market and emerging brands
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Monthly events organized by Design Orchard to promote and profile selected brands, subjected to curatorial call and relevance of the brands to event theme.
WHAT BRANDS CAN EXPECT
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Basic tenure of one year at Design Orchard for all brands. After which a review of the brand’s performance will be conducted to decide if the brand can be extended for another year.
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Capability Development Programme for both new-to-market and emerging brands.
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Monthly events organized by Design Orchard to promote and profile selected brands, which will be curated based on the relevance of the brands to the event theme
ELIGIBILITY
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Design must be original.
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Brands must be local, defined as fulfilling all the requirements below:
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The key designer(s) behind the brand shall be a Singaporean or Permanent Resident,
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The business entity of the brand must have at least 30% local (Singaporean or Singapore Permanent Resident) shareholding,
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The business entity must be registered or incorporated in Singapore and be physically present in Singapore.
CRITERIA FOR SELECTION
BRAND APPEAL (50%)
PRODUCT APPEAL (50%)
WHAT IS EXPECTED OF BRANDS
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All participating brands at Design Orchard are required to pay a monthly fee. The rate will differ based on the number of years that the brand has been established. This is the only fixed cost brands need to pay each month.
* Years of experience will be calculated based on incorporation date of the business entity as registered with ACRA against 1 January 2021
DEFINITION
Less than 2 years of experience*
Between 2-10 years of experience*
More than 10 years of experience*
CATEGORIES OF BRANDS
New-to-market
Emerging
Established
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All items will be stocked on a consignment basis. Brands are to pay a commission of its Gross Turnover (GTO) less GST.
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Brands are required to refresh their collection every three months.
REQUIREMENTS FOR SUBMISSION
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Brand information
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Write-up on brand story
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Product proposition and unique selling points
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Website URL
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Social media channels
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Stockist information (local and overseas)
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Profile of designer(s) / founder(s)
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Existing product line sheet, including product images
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Lookbook (if any)
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Proposed product line sheet for Design Orchard
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Collaboration with other designers (if any)
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Related press coverage on brand or designer(s) (if any)
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Any other supporting documents (eg. Visual Merchandising images, etc)
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ACRA