The Non Season, a multi-disciplinary activation featuring art exhibits, workshops, panel discussions, live performances and heritage tours, is inspired by a distinct reality for Singapore fashion – that the seasonal fashion calendar is largely irrelevant to Singapore’s fashion brands. Thus, The Non Season invites viewers and participants to reimagine structures and challenge existing frameworks which define our everyday lives. 
 
The Non Season pays homage to the iconic shopping precinct, Orchard Road, by celebrating its rich history as well as various communities and subcultures that have formed in spite of intense urban planning.

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The spirit of The Non Season is embodied by the vast majority of brands in-store, in that they have already abandoned the seasonal fashion calendar to design and sell in structures of their own making.