Over 60 homegrown brands take centre stage at Design Orchard
New and emerging brands to be groomed for success on a global stage through a retail showcase, an incubation space and a mentorship programme
Design Orchard will open its doors on 25 January, bringing over 60 local brands together on Orchard Road and enhancing the precinct. These talents will be nurtured and developed through multiple platforms – a retail showcase, an incubation space and mentorship programmes – all housed under one roof at the junction of Orchard and Cairnhill Roads.
Spearheaded by Enterprise Singapore (ESG), JTC and Singapore Tourism Board (STB), Design Orchard is part of the Government’s ongoing efforts to transform Orchard Road into a leisure and lifestyle destination, with a compelling retail experience. The project aims to groom new and emerging design talent and prepare them for internationalisation. The 2.5-storey development comprises a retail showcase on the first level, an incubation space on the second level, and an events space on the rooftop.
Home-grown retailer Naiise will be the operator of the retail showcase, which will feature 61 new, emerging and established brands. These include Artisan of Sense, JEWELS, QLOTHÈ, SoftRock Living and The Animal Project. The brands cut across categories such as fashion apparel, beauty and wellness, food souvenirs and small home furnishings.
Naiise will also run a mentorship programme for these brands in areas such as marketing, merchandising and expansion plans. Well-known entrepreneurs including Unlisted Collection founder Loh Lik Peng, Spa Espirit Group founder Cynthia Chua and Motherswork founder Sharon Wong will be part of the mentorship programme, sharing their knowledge and experience through regular one-on-one mentoring and group sharing sessions.
Ms Ranita Sundra, Director, Retail and Dining at STB, said, “Singapore is home to many global brands. As these brands become more ubiquitous, we noticed that more people are drawn to local products with a Singapore story. Design Orchard is thus an exciting opportunity for us to offer these as it brings the best of Singapore talent under one roof at a prime location on world-famous Orchard Road. Local and international visitors can look forward to a more lively and exciting Orchard Road, with the opening of this new development.”
The Textile and Fashion Federation Singapore (Taff) will operate The Cocoon Space, an incubation space targeted at local lifestyle and fashion designers. The platform will nurture independent designers and fashion businesses by offering co-working spaces with resources such as Makers Studio with professional sewing equipment and a Fabric Library, and collaboration and networking opportunities with industry players. Designers will be encouraged to innovate and design products with sustainability principles in mind.
Taff will also run an incubation programme, The Bridge Fashion Incubator (TBFI), at The Cocoon Space, for aspiring fashion start-ups from both Singapore and around the region. Focused on sustainability, innovation and technology, the programme will meet the business and technical needs of designers by covering talent development, training and overseas trips for sourcing and production.
Mr Alan Yeo, Director of Retail & Design at Enterprise Singapore, said, “The Cocoon Space provides aspiring Singapore designers with shared facilities under one roof, enabling them to testbed and prototype their ideas, and hone their business skills more quickly. Very importantly, we want to work with them to create products that are aligned to the industry trends and consumer needs. This is why Taff’s incubation programme will focus on fashion technology and sustainability.”
Design Orchard - An iconic development along Orchard Road
Dedicated to showcasing the best of Singapore talents, the building is developed by JTC, which appointed local firms WOHA Architects and Sunray Woodcraft Construction to design and build the development respectively.
With a clean and modern design of concrete, glass, timber and landscape, the building adds diversity to the Orchard streetscape. The circular openings on the concrete walls give the building a unique look while providing glimpses into the retail space. The building features a sloping rooftop with lush greenery and timber seats, offering the public respite from the bustle of Orchard Road. The rooftop space, with its amphitheatre, also serves as a unique space for events set against the backdrop of Orchard Road.
Ms Wee Pei Yean, Director of Products at JTC, said, “Design Orchard, with its bold architecture and public rooftop space, marks a new home and showcase for local design. We hope that it will inspire local design talents to join the community, where they can develop and grow their brands with access to mentors, programmes and facilities in a vibrant space along Orchard Road.”
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Singapore Tourism Board
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About Enterprise Singapore
Enterprise Singapore, formerly International Enterprise Singapore and SPRING Singapore, is the government agency championing enterprise development. We work with committed companies to build capabilities, innovate and internationalise.
We also support the growth of Singapore as a hub for global trading and startups. As the national standards and accreditation body, we continue to build trust in Singapore’s products and services through quality and standards.
Visit www.enterprisesg.gov.sg for more information.
Set up in 1968, JTC is the lead government agency responsible for the planning and development of industrial infrastructure to support and catalyse the growth of industries and enterprises in Singapore. Landmark projects by
JTC include the Jurong Industrial Estate; business and specialised parks such as one-north, Seletar Aerospace Park and Jurong Island; next generation districts including Jurong Innovation District and the Punggol Digital District, as well as the Jurong Rock Caverns, Southeast Asia’s first commercial underground storage facility for liquid hydrocarbons. JTC also develops space for specialised industries such as the JTC MedTech Hub, JTC Food Hub @ Senoko, Trendspace, and TimMac, which incorporate shared infrastructure and services to enable industrialists to start their operations quickly and enhance productivity.
For more information on JTC and its products and services, please visit www.jtc.gov.sg.
About Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.