OPEN CALL APPLICATION
For on-boarding in January 2022
Call for Application: 16 August - 9 September 2021
For more information, you can join our Open Call Briefing on 26 August, 11am.
To apply and/or register for our briefing, please fill in the form here.
A joint project by JTC, Enterprise Singapore (ESG) and the Singapore Tourism Board (STB), Design Orchard presents an exciting opportunity for local brands to showcase the best of their designs on Orchard Road.
Envisaged as a one-stop shop for local brands, Design Orchard aims to be a must-visit destination for both locals and visitors. Design Orchard feature brands across categories such as Fashion, Home, Souvenirs, Food Confectionery, Beauty and Wellness and Sports Apparel.
The Showcase shall feature, but is not limited to, a range of products from the following categories:
Fashion Accessories (eg. Bags / Shoes / Jewellery / Time-pieces)
Small Home Furnishings
Souvenirs / Stationery / Crafts
Beauty and Wellness
Sports Apparel and Accessories
WHAT BRANDS CAN EXPECT
Basic tenure of one year at Design Orchard for all brands. After which a review of the brand’s performance will be conducted to decide if the brand is able to extend its tenure by another year.
Mentorship programme for both new-to-market and emerging brands
Monthly events organized by Design Orchard to promote and profile selected brands, subjected to curatorial call and relevance of the brands to event theme.
WHAT BRANDS CAN EXPECT
Basic tenure of one year at Design Orchard for all brands. After which a review of the brand’s performance will be conducted to decide if the brand can be extended for another year.
Capability Development Programme for both new-to-market and emerging brands.
Monthly events organized by Design Orchard to promote and profile selected brands, which will be curated based on the relevance of the brands to the event theme
Design must be original.
Brands must be local, defined as fulfilling all the requirements below:
The key designer(s) behind the brand shall be a Singaporean or Permanent Resident,
The business entity of the brand must have at least 30% local (Singaporean or Singapore Permanent Resident) shareholding,
The business entity must be registered or incorporated in Singapore and be physically present in Singapore.
CRITERIA FOR SELECTION
BRAND APPEAL (50%)
Differentiation and relevance of brand – strength and appeal of the brand story that would increase competitive advantage, perceived value of brand and desirability among consumers
Element of Sustainability and Corporate Social Responsibility (CSR) - the extent to which the brand champions social causes and the use of sustainable sources e.g. environmental friendly materials in production and packaging.
PRODUCT APPEAL (50%)
Whether the product has quality finishing, durability and proper packaging.
WHAT IS EXPECTED OF BRANDS
All participating brands at Design Orchard are required to pay a monthly fee. The rate will differ based on the number of years that the brand has been established. This is the only fixed cost brands need to pay each month.
* Years of experience will be calculated based on incorporation date of the business entity as registered with ACRA against 1 January 2021
Less than 2 years of experience*
Between 2-10 years of experience*
More than 10 years of experience*
CATEGORIES OF BRANDS
All items will be stocked on a consignment basis. Brands are to pay a commission of its Gross Turnover (GTO) less GST.
Brands are required to refresh their collection every three months.
REQUIREMENTS FOR SUBMISSION
Write-up on brand story
Product proposition and unique selling points
Social media channels
Stockist information (local and overseas)
Profile of designer(s) / founder(s)
Existing product line sheet, including product images
Lookbook (if any)
Proposed product line sheet for Design Orchard
Collaboration with other designers (if any)
Related press coverage on brand or designer(s) (if any)
Any other supporting documents (eg. Visual Merchandising images, etc)
What is Design Orchard?
Launched in January 2019, Design Orchard seeks to nurture and profile home-grown brands in Singapore. It is located at 250 Orchard Road, at the junction of Cairnhill Road and Orchard Road. Design Orchard is currently operated by Textile and Fashion Federation.
Who can join this Open Call?
Any local brand with an original design can take part in the Open Call. Please refer to ‘Eligibility’ section for more information.
What are the key dates and deadlines?
Brands can start submitting relevant documents online at designorchard.sg from 16 February 2021. There will be only one open call briefing on 24 February 2021. The deadline for the Open Call submission is 9 March 2021.
What if I cannot attend the Open Call briefing?
The Open Call briefing is not compulsory. If you miss the briefing or have any questions, simply fill up the contact form and we will get back to you as soon as possible with the essential information. Alternatively, you can drop us an email at Designorchard@taff.org.sg
Why must I contribute to a monthly manpower fee?
The manpower fee is required to help offset costs relating to marketing, merchandising, events and staffing in the running of Design Orchard. This is the only fixed cost that brands have to bear.
If I am an existing brand at Design Orchard, do I need to attend the briefing?
If you are an existing brand you are not required to attend. This briefing is targeted at interested local brands which are not presently in Design Orchard to help them understand what they can look forward to if they join us.
What is the format to submit the required documents for the open call?
There will be an online submission form on designorchard.sg. We will require Excel format for existing product list and proposed product list for Feb 2020, and PDF file for all other relevant documents.
Who can I contact for more information?
If you have any questions, you can email us at Designorchard@taff.org.sg.