OPEN CALL APPLICATION

Submission Deadline

13 October 2019 

ABOUT

DESIGN

ORCHARD

A joint project by JTC, Enterprise Singapore (ESG) and the Singapore Tourism Board (STB), Design Orchard presents an exciting opportunity for local brands to showcase the best of their designs on Orchard Road.  

 

Envisaged as a one-stop shop for local brands, Design Orchard aims to be a must-visit destination for both locals and visitors. Design Orchard will feature at least 60 brands across categories such as Fashion, Home, Souvenirs, Food Confectionery, Beauty and Wellness and Sports Apparel.

 

PRODUCT

CATEGORIES

The Showcase shall feature, but is not limited to, a range of products from the following categories:

  • Fashion Apparels  

  • Fashion Accessories (eg. Bags / Shoes / Jewellery / Time-pieces)  

  • Small Home Furnishings  

  • Souvenirs / Stationery / Crafts  

  • Food Confectionery  

  • Beauty and Wellness  

  • Sports Apparel and Accessories

WHAT BRANDS CAN EXPECT

  • Basic tenure of one year at Design Orchard for all brands. After which a review of the brand’s performance will be conducted to decide if the brand is able to extend its tenure by another year.  ​  

  • Mentorship programme for both new-to-market and emerging brands ​  

  • Monthly events organized by Design Orchard to promote and profile selected brands, subjected to curatorial call and relevance of the brands to event theme.

 

WHAT BRANDS CAN EXPECT

  • Basic tenure of one year at Design Orchard for all brands. After which a review of the brand’s performance will be conducted to decide if the brand can be extended for another year.

  • Mentorship programme for both new-to-market and emerging brands. ​  

  • Monthly events organized by Design Orchard to promote and profile selected brands.

ELIGIBILITY

  • Design must be original.  ​  

  • Brands must be local, defined as fulfilling all the requirements below:

  1. The key designer(s) behind the brand shall be a Singaporean or Permanent Resident,  

  2. The business entity of the brand must have at least 30% local (Singaporean or Singapore Permanent Resident) shareholding,  

  3. The business entity must be registered or incorporated in Singapore and be physically present in Singapore.

 

CRITERIA FOR SELECTION

BRAND APPEAL (50%)

​BRAND STORY

  • Differentiation and relevance of brand – strength and appeal of the brand story that would increase competitive advantage, perceived value of brand and desirability among consumers  ​  

  • Element of Sustainability and Corporate Social Responsibility (CSR) - the extent to which the brand champions social causes and the use of sustainable sources e.g. environmental friendly materials in production and packaging.

 

PRODUCT APPEAL (50%)

QUALITY 

 

Whether the product has quality finishing, durability and proper packaging.

WHAT IS EXPECTED OF BRANDS

 

  • All participating brands at Design Orchard are required to pay a monthly manpower fee. The rate will differ based on the number of years that the brand has been established. This is the only fixed cost brands need to pay each month.

* Years of experience will be calculated based on incorporation date of the business entity as registered with ACRA against 1 January 2020

DEFINITION

 

Less than 2 years of experience*    

Between 2-10 years of experience*    

More than 10 years of experience*

CATEGORIES OF BRANDS

 

New-to-market  ​  

Emerging  ​  

Established

  • All items will be stocked on a consignment basis. Brands are to pay a commission of its Gross Turnover (GTO) less GST.

  • Brands are required to refresh their collection every three months.

  • New-to-market and emerging brands are required to attend 12 and 6 mentorship sessions respectively.

REQUIREMENTS FOR SUBMISSION

  • Brand information 

  1. Write-up on brand story

  2. Product proposition and unique selling points  

  3. Website  URL

  4. Social media channels

  5. Stockist information (local and overseas)

  • Profile of designer(s) / founder(s)  ​  

  • Existing product line sheet, including product images  ​  

  • Lookbook (if any)  ​  

  • Proposed product line sheet for Design Orchard starting Feb 2020  ​  

  • Collaboration with other designers (if any)  ​  

  • Related press coverage on brand or designer(s) (if any)   ​  

  • Any other supporting documents (eg. Visual Merchandising images, etc)   ​  

  • ACRA

 

FAQ

 
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