YOU LIVING

Effortless silhouettes and eco-conscious practices. Each piece from slow fashion brand You Living 悠.生活 pays homage to minimalism and the natural world. With a name derived from the Chinese word for carefree: 悠 (pronounced ‘You’), the Singapore-based label creates and curates women’s, men’s and unisex apparel in breathable, natural fabrics. Founder Ee Peng Koo hails from a luxury retail background. After years of working in a fast-paced, high-consumption environment, she found herself drawn toward a different philosophy: that of quality over quantity. This sparked a renewed relationship with clothing and the inspiration for her business, which was founded in 2016.