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elly is a Singapore children’s clothing label born in 2010 out of a desire to create beautiful children’s fashion without compromising comfort and practicality. Today, elly creates clothing, baby essentials, and accessories for newborns to 14 years, as well as adult clothing for parents to twin with their children. Well-known for our gorgeous prints designed in-house, elly’s distinctive clothing styles and fabrics allow children to be comfortable all day, whether staying indoors or playing outdoors.

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