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Serious but never severe, minimal but never simple, fragile but never weak.

Experiments with quirk cuts and expanding on extremely simple ideas define the MAX.TAN language. Maximizing on minimalistic ideas, this complex language results in details that are sometimes blown out of proportion. Much of the label’s attention is paid to tailoring and draping while creating unexpected silhouettes and austere moods. The garments play with volume, modified shapes and use, masculine, feminine, oversized, undersized, deconstruction, reconstruction and transformation.

As a brand based in Singapore, the studio questions its position and contribution as a label based in South East Asia – cuts informed by South East Asian garment archetypes and challenging traditional techniques. We are inspired by all elements that defines the South East Asian style, from lifestyle, architecture and the construction of heritage garments.

Tinkering with icons of the past cannot be approached superficially. Innovation through an inspired synthesis of the old and new, sleek and kitschy, heritage and modernity, Western and Eastern, must be done with finesse, authenticity and respect.

These factors form the underlying DNA of MAX.TAN. The label advocates an alternative and quiet fashion lifestyle.

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